A passion for gin and a desire to create something authentic led Ricardo Barguñó to found 100&NOMORE, a brand that seeks to redefine the way we enjoy this spirit. What began as a hobby soon became an ambitious project, driven by his training in chemical engineering, his experience in strategic consulting and his entrepreneurial mindset.
In this article, we explore Ricardo's journey: his training, his professional experience, the birth of 100&NOMORE, the investment round that will allow him to dedicate himself full-time in 2025 and his personal life.
From chemical engineering to strategic consulting
Ricardo Barguñó is a chemical engineer by training, a field that provided him with a solid technical foundation and an analytical perspective to understand complex industrial processes.
His first professional stage was focused on process simulation for Oil & Gas, where he acquired experience in optimization and analysis of large industrial systems. However, his interest in business strategy led him to do an MBA, a turning point in his career that oriented him towards the world of consulting.
For the last seven years he has worked as a strategic consultant, five of them at Metyis, advising large national and international companies. During this time, he specialized in growth strategies, operations transformation and process optimization, mainly in sectors such as:
✅ Retail and ecommerce
✅ Financial services
✅ Event management
This consulting experience not only gave him a privileged view on how to scale businesses, but also allowed him to detect opportunities in different markets, including the premium beverage industry.
The birth of 100&NOMORE: from a hobby to a craft gin brand
Ricardo's passion for gin was born from his interest in cocktails and discovering new flavours from different parts of the world. What started as a simple curiosity ended up becoming a serious project when he decided to experiment with homemade macerations and unique botanicals.
After receiving praise from his friends for the different creations, but with the idea of creating a product of great quality and authenticity, Ricardo saw a market opportunity: to create a craft gin that not only stood out for its flavour, but also had a strong identity and a story behind it. This is how 100&NOMORE was born.
From the beginning, the concept was clear:
🍸 A carefully crafted distillation process
💎 An exclusive, limited-edition, high-quality product
💡 Unique ingredients that provide surprising flavours
💃 Local production for the entire value chain
With his consulting experience, Ricardo designed a strategy to turn 100&NOMORE into a brand with growth potential, differentiating itself from industrial gins and focusing on a demanding audience.
The Big Bet: The 2025 Investment Round
What started as a side project gradually grew in ambition and scope. In 2025, Ricardo Barguñó will take a decisive step: dedicating himself 100% to 100&NOMORE after closing an investment round with F&F that will allow the brand to expand.
The objectives of this round are clear:
📌 Expand production to meet growing demand
📌 Develop new varieties and limited editions
📌 Expand to international markets
📌 Consolidate the brand's identity in the premium sector
The success of this investment will mark a before and after in the history of 100&NOMORE, consolidating it as a benchmark in the world of artisanal gin.
Beyond gin: hobbies and family
Although gin is an important part of his life, Ricardo also has other passions. Sports (especially water polo), gastronomy and travel are part of his personal universe, influencing his way of understanding the business and his creative approach at 100&NOMORE.
Furthermore, his family plays a key role in his life. Surrounded by people who support him and share his enthusiasm, Ricardo finds in them the inspiration and balance necessary to face the challenges of entrepreneurship.
Conclusion: the future of 100&NOMORE and Ricardo Barguñó's vision
Combining technical know-how, strategic expertise and a genuine passion for gin, Ricardo Barguñó has succeeded in making 100&NOMORE more than just a brand – it is an expression of his vision of how the spirit should be enjoyed.
As 2025 progresses, his commitment to the project is stronger than ever. The next phase of 100&NOMORE will bring innovation, expansion and, above all, a gin made for those seeking uncompromising quality.
🚀 The 100&NOMORE journey is just beginning!
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